In this update, Google has made a number of major updates to the Search Quality Rater Guidelines. The most important reform is Google’s definition of YMYL (Your Money, Your Life; your money and your life) and its emphasis on the importance of EAT (Experties, Authoritativeness, or Trustworthiness; expertise, authority, trustworthiness) in terms of page quality. YMYL and EAT are new terms that were added when Google made a major update to the core algorithm in August 2018, and they have also become the core of Google SEO in recent years. Today, four years later, Google once again made a major update to its core algorithm

Now even advertising has become automated. The Google advertising promotion platform has launched an automatic advertising function. Advertisers use content materials (including pictures, videos, text, etc.), and then Google Ads uses artificial intelligence to display the ads in multiple dimensions in front of users. This provides advertisers with great convenience and reduces advertising costs. Currently, PPCsurvey.com has released a 2022 global PPC latest status report. It features input from more than 500 PPC experts around the world. The survey results cover some of the top concerns among marketers. During the investigation of the usage of automation in Google Ads, two indicators were found to be very high. • 97% of respondents use responsive search ads. • 95% of respondents use Target Conversion Bidding (tCPA). The most surprising thing is

　　It is actually not a very easy thing to make a website. Because making a website not only tests a person's experience and knowledge of computer technology, but also needs to be integrated into the design of the content according to one's own needs. Otherwise, no matter how good the technology is, if there are no better ideas and themes, the construction of the website will still be very empty and unable to attract the attention of visitors. So, how is the website made? Or what factors need to be taken into consideration when building a website? 1. Clarify the purpose of building the website. If you want to build a website of your own, you must first clarify the most fundamental reason for building this website. For example, some companies build a website to fully explain and display their products in order to promote their brands, establish more platforms for communication with customers, and demonstrate the company's internal strength. Therefore, when building a website, it is most important to

　　Nowadays, many people choose to make their own websites. In the process of making a website, in addition to the basic domain name and website space application and purchase, another very important thing is the design of the web page. The design of a web page plays an important role in the overall image of the website. It also directly affects the impression of website visitors on the website. So, what are the characteristics of web design? Let’s take a look together below. 1. Be concise and clear. Many users who are building websites for the first time upload a lot of things at once when designing web pages. In fact, this is very difficult for users to browse, and it also has an impact on the image of the website. The most important thing about web design is concise and clear, simplifying the content, reducing the difficulty of reading for visitors, and allowing visitors to see the information they want to know at a glance. Only in this way can visitors be more receptive to the website, thus improving website access.

　　When building a website, many people are very concerned about the speed of the website. They hope that the website access speed will be relatively fast, so that it will be more convenient for users to access it. So, how to optimize the website opening speed? How to optimize the website to make it open faster? Generally speaking, we can improve the access speed of the website through the following methods. 1. It is very important to optimize website code. What we need to do is to delete redundant code, so that the website will be faster. For example, we can delete useless spaces, line breaks, comments, etc. In addition, some JS that does not need to be loaded also needs to be deleted. JS code and CSS styles must be merged to reduce the number of server visits as much as possible. 2. Reduce unnecessary elements on the page. Many people don’t know how to browse the web. In fact, it is to reduce the content on the host.

In the Internet+ era, industrial product company websites are far more important to marketing and brand communication than mass consumer product websites. The website is the most convenient and frequent way and the first window to learn about industrial brands, and it is also the door to start cooperative business opportunities.

The sound communication theory strives to build an omniscient perspective on brand development, and consists of five parts: the origin area, the sound area, the echo area, the silent area and the silent worship. They form a ring each, and at the same time they are interlocked like the five Olympic rings, forming a new system of brand communication. The first step is the origin area: building a brand is like drawing a circle with a compass. Only when you have a clear, firm and powerful origin can you draw well! If the origin is not chosen correctly or is not firm, the circle drawn will never be perfect. The second step is the voice area: without voice, there is no market! The relationship between brands and consumers is like shouting in the valley. If you shout too quietly, the mountains may not pay attention to you! The third step is the echo zone: a brand is a person with a personality. In addition to physical characteristics, it must also have mental characteristics; the voice can be heard, but the sound is intangible. Intangible packaging has become an important means to capture people's hearts. The fourth step is the silent zone: 'quiet and far-reaching', which is not to have no sound at all, but to actively turn down the volume; reflect on the inner self in the silent place, listen to the heart, consolidate the starting point in awakening, and plan a new picture. The fifth step is silent worship: Buddhists say: Don’t say it, don’t say it. Great sound and sound, the unspeakable is the most charming. The mention of sound waves is unfamiliar to most people. But after careful dismantling, you will find that the logic behind it is not unfamiliar. After all, the 'fame' of all brands originates from the hearts of consumers. The inner activities of consumers are the result of external influences. Consumers' emotions are influenced by various external forces and their willingness to communicate and share will be expressed through various sounds. These

The sound communication theory strives to build an omniscient perspective on brand development, and consists of five parts: the origin area, the sound area, the echo area, the silent area and the silent worship. They form a ring each, and at the same time they are interlocked like the five Olympic rings, forming a new system of brand communication. The first step is the origin area: building a brand is like drawing a circle with a compass. Only when you have a clear, firm and powerful origin can you draw well! If the origin is not chosen correctly or is not firm, the circle drawn will never be perfect. The second step is the voice area: without voice, there is no market! The relationship between brands and consumers is like shouting in the valley. If you shout too quietly, the mountains may not pay attention to you! The third step is the echo zone: a brand is a person with a personality. In addition to physical characteristics, it must also have mental characteristics; the voice can be heard, but the sound is intangible. Intangible packaging has become an important means to capture people's hearts. The fourth step is the silent zone: 'quiet and far-reaching', which is not to have no sound at all, but to actively turn down the volume; reflect on the inner self in the silent place, listen to the heart, consolidate the starting point in awakening, and plan a new picture. The fifth step is silent worship: Buddhists say: Don’t say it, don’t say it. Great sound and sound, the unspeakable is the most charming. The mention of sound waves is unfamiliar to most people. But after careful dismantling, you will find that the logic behind it is not unfamiliar. After all, the 'fame' of all brands originates from the hearts of consumers. The inner activities of consumers are the result of external influences. Consumers' emotions are influenced by various external forces and their willingness to communicate and share will be expressed through various sounds. These

In the Internet+ era, industrial product company websites are far more important to marketing and brand communication than mass consumer product websites. The website is the most convenient, most frequent way and first window to learn about industrial brands, and it is also the door to start business opportunities for cooperation. Most industrial enterprises know the necessity of building a marketing website, but they know nothing about how to build a good marketing website to maximize its marketing power.

Your website hasn’t been updated to Responsive Web Design (RWD) yet? It should be taken into consideration this year~ Take a look at 'Sweeping Web Design Trends', responsive web design has become one of the most popular web design technologies. Here are five reasons why you should choose RWD as soon as possible~ Google Big Brother’s Advice What Big Brother says is edict.