This Changzhou machinery factory specializes in precision machine tool accessories. Its products are of high quality, but its popularity in the overseas market is low. It had previously tried to independently operate overseas short video social media. Due to the lack of a professional team, the account operations were messy and the content was highly homogeneous. The number of video views it posted stayed in double digits for a long time, and it was unable to obtain effective inquiries. In early 2025, the factory reached a cooperation with Changzhou TPV Information to seek professional overseas short video social media customer acquisition solutions.
As overseas social media traffic dividends continue to be released, more and more factories in Changzhou are realizing the importance of short videos to acquire customers. However, most companies are faced with the dilemma of "the account cannot be operated, the content is not attractive, and the traffic cannot be converted." Changzhou TPV Information Technology Co., Ltd. relies on more than 20 years of accumulated experience in the field of foreign trade e-commerce and uses the "multi-platform matrix + content + closed-loop transformation" model to help a machinery manufacturing factory in Changzhou achieve breakthroughs in acquiring customers through overseas short video social media and get rid of its reliance on traditional exhibitions and B2B platforms.
Changzhou TPV Information combined the characteristics of the factory"s products and target markets (Europe, the United States, and Southeast Asia), and first completed the establishment of a multi-platform account matrix, covering the three core short video platforms of TikTok, Facebook, and YouTube, and clarified the positioning of each platform: TikTok focuses on "factory strength + product scenarios", Facebook focuses on "brand interaction + customer service", and YouTube focuses on "professional tutorials + factory display", forming a complementary and linked traffic pattern.
In terms of content planning, the TPV Information team abandoned rigid product marketing and followed the ratio of "70% industry value + 20% case presentation + 10% product promotion" to customize exclusive content for the factory: filming the entire production process of machine tool parts and accuracy test scenes, with concise and professional English dubbing, interpreting the core advantages of the product; producing dry content such as "Machine Tool Parts Maintenance Tips" and "Purchase Avoidance Guide" to meet the needs of overseas buyers; sharing cases of cooperation between the factory and overseas customers to enhance brand credibility. At the same time, the account information is optimized, the avatar uses the factory LOGO, the cover shows the factory panorama, the introduction highlights the core selling point of "Changzhou source factory + customized service + fast delivery", and embeds independent website links and contact information to allow buyers to quickly obtain key information.
During the operation and execution phase, the TPV information team formulated a standardized release plan, with 4-5 posts per week on TikTok, 2-3 posts per week on Facebook, and 1-2 posts per week on YouTube, matching the target market time zone (such as 9-10 a.m. on weekdays in European and American markets) to increase content exposure; assigning dedicated personnel to be responsible for interactive operations, actively liking and commenting on target buyer account content, and joining industry-related groups to share useful information and attract attention; regularly analyze content data, optimize content formats and keyword tags, and gradually increase account weight.
In addition, TPV Information has built a closed loop for inquiry conversion for the factory, set up automatic replies to private messages on social media, and automatically pushed product quotation ranges, independent website links and exclusive consultant contact information after triggering keywords (such as "price""inquiry"); all content is embedded with independent website links to guide buyers to click to view detailed information and submit inquiries; it imports intended customers into the CRM system, pushes product manuals and case analysis through emails, and continues to follow up to strengthen trust.
After 6 months of cooperation, the overseas short video social media account of Changzhou Machinery Factory has accumulated more than 8,000 fans, the total play volume exceeded 5 million times, 62 accurate inquiries were received, and 6 orders were successfully converted. The customer acquisition cost of social media is 50% lower than that of traditional B2B platforms. The person in charge of the factory said: "The professional operation of TPV Information has allowed us to truly open up the overseas short video customer acquisition channel. We have not only obtained stable orders, but also enhanced the brand"s overseas popularity and laid a solid foundation for subsequent overseas market expansion."
