TikTok, as one of the world"s most influential short video platforms, has a huge user base and a clear trend of younger overseas purchasing groups. More and more industrial product companies are beginning to deploy TikTok to acquire customers. However, industrial products are highly professional and scenario-based, and it is difficult to achieve effective transformation through ordinary operating models. Changzhou TPV Information is deeply involved in the field of foreign trade digital services. Based on the characteristics of Changzhou industrial factories, it has created an exclusive TikTok industrial product customer acquisition plan to help an auto parts factory in Changzhou quickly seize TikTok traffic dividends and achieve efficient conversion from traffic to orders.
The Changzhou auto parts factory focuses on the production of auto parts. Its products cover auto lamps, seals, etc., and are mainly exported to the European and American markets. It previously relied on offline exhibitions and B2B platforms to obtain customers, which was not only costly, but also had a single customer base and sluggish order growth. After learning about TikTok’s overseas customer acquisition potential, the factory tried to operate it independently. However, due to a lack of understanding of the platform’s algorithm and content that did not meet the habits of overseas users, the account only received a few scattered inquiries for six months and did not convert any orders. Finally, it chose to cooperate with Changzhou TPV Information.
Changzhou TPV Information Team first conducted an in-depth analysis of the factory products, combined the professionalism of auto parts and the communication characteristics of the TikTok platform, and formulated a core strategy of "scenario-based content + precise targeting + efficient conversion". Considering that overseas buyers pay attention to product quality, production strength and customization capabilities, the team abandoned the boring display of traditional industrial products and focused on the three major directions of "product application scenarios + production technology + strength endorsement" to create differentiated content.
In terms of content creation, the TPV information team went deep into the factory workshop to film the production process and accuracy testing process of auto parts, using the lens to show the factory"s automated production lines and professional testing equipment to highlight product quality; it also produced practical content such as "auto parts installation tutorials" and "daily maintenance skills", with concise and easy-to-understand English explanations, lowering the professional threshold and attracting overseas purchases. Based on hot topics, short videos such as "A Day in Changzhou Auto Parts Factory" and "Quality and Strength of Made in China" were released to convey the factory"s strength and brand concept. One of the short videos "The Whole Process of Automotive Lamps Production", with its real scenes and professional display, has been played more than 4.5 million times. A large number of overseas buyers in the message area inquired about product prices and cooperation details.
In terms of account operation, the TPV information team optimized the account positioning and made it clear that the core audience is European and American auto parts buyers and dealers. It accurately set keyword tags (such as #ChangzhouAutoParts #ChinaManufacturer #CustomAutoParts) to improve the accuracy of content exposure; it used the advantages of TikTok"s algorithm to launch targeted advertisements, focusing on target markets, industries, and positions to achieve precise reach; it arranged dedicated personnel to respond to comments and private messages in real time, quickly respond to buyer inquiries, and at the same time convey product information and cooperation advantages to enhance customer favorability.
In the conversion process, TPV Information built a closed loop of "short video traffic-private message consultation-independent station conversion-order follow-up" for the factory, embedding independent station links in video copy, comment areas, and account introductions to guide buyers to click to view product details and submit inquiries. For buyers with high intentions, a dedicated foreign trade consultant will be arranged to follow up one-on-one and provide detailed information such as customized quotations, product samples, and production cycles to address buyers" concerns.
In the four months since the cooperation, the Changzhou auto parts factory"s TikTok account has grown from 0 to 5,000+ followers, received a total of 48 accurate inquiries, and successfully converted 5 orders, including a purchase order from Germany worth US$300,000. The person in charge of the factory"s foreign trade said: "I had always felt that TikTok was not suitable for acquiring customers for industrial products. It was not until we cooperated with TPV Information that we discovered that as long as we find the right method, TikTok can become an important channel for industrial products to go overseas. It not only has low customer acquisition costs, but also has high customer accuracy, which has given us new growth momentum in overseas markets."
Changzhou TPV Information relies on its deep understanding of the TikTok platform algorithm and its rich experience in acquiring overseas customers for industrial products to provide customized TikTok customer acquisition services for Changzhou industrial factories, breaking the barriers to customer acquisition through short videos for industrial products, and helping Changzhou factories use the TikTok platform to expand overseas customer acquisition channels and enhance the brand"s overseas influence.
